When you hear the name "UGG," you probably envision comfortable, soft boots with sheepskin lining. UGG has become an icon of comfort and style, gaining popularity worldwide. However, few know the long journey the brand took before becoming a phenomenon in the fashion industry. In this article, we will explore the history of the UGG brand.
Origin and Traditional Australian Footwear
The history of UGG traces back to Australia, where indigenous tribes traditionally used sheepskin boots similar to today's UGG for added warmth and comfort in the harsh conditions of the Australian countryside. These boots were known as "ugly boots" or "uggs," a shorthand for "ugly," simply reflecting their practical and functional nature for everyday use.
Arrival in the United States
UGG's story in America began in the 1970s when Australian surfer Brian Smith brought a few pairs of these boots to California. Recognizing their potential in the American market, Smith founded UGG Holdings, Inc. in 1978. He started selling UGG boots to surfers who appreciated their comfort and ability to keep feet warm after a day of surfing.
Rise in Popularity
UGG boots gradually gained popularity in various California communities. In the 1980s, they became a fashion trend among celebrities, significantly contributing to the global recognition of the UGG brand. UGG boots became an icon of casual and comfortable style, in contrast to high heels and uncomfortable footwear.
Sales and Changes in Ownership
In 1995, the Decker Outdoor Corporation acquired the rights to the UGG brand, expanding its presence in other markets. Through aggressive marketing, new designs, and increased availability, UGG became a massive hit.
Expansion of Product Range
The UGG brand gradually expanded, offering various types of footwear, not just boots but also slippers, sandals, and more. Their diverse product range allowed the brand to maintain its market position and appeal to different customer segments.
Sale of UGG Brand
In 2020, another change in ownership occurred when Deckers Brands sold the UGG brand to Goleta, Inc. Greater emphasis was placed on sustainability and the ecological aspects of UGG boot production.
Enduring Popularity
Today, UGG boots remain popular worldwide, serving as an icon of comfort and relaxation. Despite criticism from the fashion world considering them tasteless, UGG boots continue to be highly popular, releasing new models that appeal to different generations.
The UGG brand has a long and fascinating history, starting as traditional Australian footwear and evolving into a symbol of comfort and style. Whether you plan to wear them at the beach, in the mountains, or at home, UGG boots still have their place in the world of fashion and footwear.